Image rights management for leading athletes and sport persons

Legal assistance in the definition and drafting of agreements aimed at regulating the economic exploitation of image rights and social media contents.

January 2018

The Firm provided legal assistance to certain leading athletes and sport persons in the drafting of agreements for the management and economic exploitation of their image rights and social media contents for the purposes of carrying out sponsoring and advertising initiatives.

In particular, the Firm’s activity concerned the definition of agreements with sponsors and commercial agencies, as well as the regulation of the economic exploitation of clients’ image rights and digital contents posted on primary social platforms operating in the sport business, providing support in the definition of the main terms, conditions and scope of the relevant exploitation.