The management of athletes’ image rights

With the Order No. 28779/2025, filed on 31 October 2025, the Italian Supreme Court marks a significant turning point in the management of athletes’ image rights through the use of corporate screens. The ruling, relating to the case of former footballer Giorgio Chiellini, redefines the boundaries between legitimate tax planning and abuse of rights, contrasting with the historically restrictive approach of the Revenue Agency and part of the case law.

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